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BORA Magazine 02|2021 - English

BORA Magazine is published in 12 languages. It invites the reader to learn more about the BORA products and discover fascinating stories behind the brand.

A HOTEL with a

A HOTEL with a difference Text KLAUDIA MEINERT Photos KANALHUSETCPH 2020

DESIGN EXPERIENCE Lennart Lajboschitz has opened a hotel in Copenhagen that promotes togetherness – and uses the BORA kitchen concept. A self-made entrepreneur and new hotelier: Lennart Lajboschitz. From a ‘nobody’ to one of Denmark’s most successful entrepreneurs: if you ask Lennart Lajboschitz about his career path, a mischievous grin will appear on his face. He is a fantastic storyteller, whether relating how he sold his internationally successful furnishings empire ‘Flying Tiger’ or talking about his latest big project: in 2020, Lajboschitz opened the extraordinary apartment hotel ‘Kanalhuset’ in the heart of the Danish capital. First built in 1754, the history-steeped complex on the banks of the Christianshavn Canal started out as a royal orphanage, followed by a navy hospital. It has also been used as a prison and a naval museum. Now, it has become a hotel. And what a hotel! Humour, colour and happiness as top sellers Born in Copenhagen in 1959 to a Danish and Swedish Jewish couple, Lajboschitz, who left school at just 16, first made a name for himself inventing and selling functional everyday products with emotive designs. Humour, colour and a generous helping of happiness were the perfect ingredients for creating top sellers – and all at low prices. The ‘Flying Tiger’ concept was a hit, even if it wasn’t strategically planned. After all, the success story began with Lajboschitz and his wife Suzanne selling umbrellas at flea markets – which both of them still love to this day. Today, he describes himself as follows: “I see myself as an anthropologist. I believe that everything is about people.” The entire family lives in the hotel The idea of designing a hotel with a unique signature clearly reflects Lajboschitz’s entrepreneurial approach: “I’m completely against standard business practices: analysts use figures to show what was. That can help to BORA MAGAZINE 71

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