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BORA Magazine 01|2023 – English

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The kitchen as the heart

The kitchen as the heart of every home and constantly evolving: this is the vision that is lived and breathed by BORA founder and developer Willi Bruckbauer. 2 BORA MAGAZINE

EDITORIAL The End of Normal. This is our vision. Ever since I founded BORA over 15 years ago, our goal has been to question everything that is tolerated as normal but is not actually ideal. We are revolutionising the kitchen as a living space for our customers and creating brand-new possibilities. With more freedom, beauty, functionality and efficiency, we are making the kitchen the heart of every home. In short, a place for extraordinary experiences. To make this vision a reality, we have now expanded our product range. After the success of our innovative cooktop extractor systems, the professional steam oven for the home is a logical progression. As kitchen revolutionaries, we have completely re-imagined the concept of the oven. The BORA X BO combines an oven, steamer and steam extractor in a single appliance that is unlike all others yet another BORA original. Speaking of new additions: the world of BORA is becoming ever more international and our family is constantly growing. Our idea is coming to fruition and we would like to thank our customers for that. It’s fascinating to see how our products captivate people from completely different parts of the world. We’re inspired by the enthusiasm with which we’re told how BORA has transformed cooking from a daily chore to a fun and exciting experience. Our interactions with customers are a source of inspiration for us and frequently give rise to new innovations. BORA stands for premium cooking systems with a commitment to great design. Whichever products attract your interest, they all offer the same, incomparable BORA advantages, impressing with flawless designs and providing fresh air and a clear view by effectively drawing away steam and cooking vapours. What’s more, they couldn’t be more intuitive to use or easier to clean. Have we piqued your curiosity? Read on to find out more about the world of BORA. We look forward to our journey together. Yours, Willi Bruckbauer Check out the joys of cooking with others in our video and experience them live at home. BORA MAGAZINE 3

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