The kitchen as the heart of every home and constantly evolving: this is the vision that is lived and breathed by BORA founder and developer Willi Bruckbauer. 2 BORA MAGAZINE
EDITORIAL The End of Normal. This is our vision. Ever since I founded BORA over 15 years ago, our goal has been to question everything that is tolerated as normal but is not actually ideal. We are revolutionising the kitchen as a living space for our customers and creating brand-new possibilities. With more freedom, beauty, functionality and efficiency, we are making the kitchen the heart of every home. In short, a place for extraordinary experiences. To make this vision a reality, we have now expanded our product range. After the success of our innovative cooktop extractor systems, the professional steam oven for the home is a logical progression. As kitchen revolutionaries, we have completely re-imagined the concept of the oven. The BORA X BO combines an oven, steamer and steam extractor in a single appliance that is unlike all others – yet another BORA original. Speaking of new additions: the world of BORA is becoming ever more international and our family is constantly growing. Our idea is coming to fruition and we would like to thank our customers for that. It’s fascinating to see how our products captivate people from completely different parts of the world. We’re inspired by the enthusiasm with which we’re told how BORA has transformed cooking from a daily chore to a fun and exciting experience. Our interactions with customers are a source of inspiration for us and frequently give rise to new innovations. BORA stands for premium cooking systems with a commitment to great design. Whichever products attract your interest, they all offer the same, incomparable BORA advantages, impressing with flawless designs and providing fresh air and a clear view by effectively drawing away steam and cooking vapours. What’s more, they couldn’t be more intuitive to use or easier to clean. Have we piqued your curiosity? Read on to find out more about the world of BORA. We look forward to our journey together. Yours, Willi Bruckbauer Check out the joys of cooking with others in our video – and experience them live at home. BORA MAGAZINE 3
CUSTOMER CARE PRODUCT WORLD Do BORA
CUSTOMER CARE PRODUCT WORLD Ask the
BORA SYSTEM PRODUCT WORLD Recircula
MAKING OF BORA X BO EXPERIENCE The
MAKING OF BORA X BO EXPERIENCE 3 qu
Photo: Markus Bassler, The Food Eye
HOME STORY EXPERIENCE Between heave
Far left: Finn Beales picks his hom
HOME STORY EXPERIENCE Above: Clare
Photo: Dylan Knight
DESIGN EXPERIENCE Right: The rooms
CYCLING EXPERIENCE DISCIPLINE and t
CYCLING EXPERIENCE Giro d’Italia
Get stuck in at one of our special
Product overview
BORA X BO FLEX OVENS XBO X BO steam
BORA PROFESSIONAL 3.0 COOKTOP EXTRA
BORA CLASSIC 2.0 COOKTOP EXTRACTOR
BORA X PURE COOKTOP EXTRACTOR SYSTE
BORA PURE COOKTOP EXTRACTOR SYSTEMS
BORA S PURE COOKTOP EXTRACTOR SYSTE
BORA BASIC COOKTOP EXTRACTOR SYSTEM
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BORA Vertriebs GmbH & Co KG
Innstraße 1
A-6342 Niederndorf
Tel: +43 5373/622 50-0
Fax: +43 5373/622 50-90
mail@bora.com
Geschäftsführer: Willi Bruckbauer
Steuernummer: 166/4115
Ust-IdNr: ATU67323933
Firmenbuch-Nr: FN 381333i
Inhaltlich verantwortlich: Willi Bruckbauer