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BORA Magazine 01|2022 – English

BORA Magazine is published in 13 languages. It invites the reader to learn more about the BORA products and discover fascinating stories behind the brand.

Innovation, quality and

Innovation, quality and design meet pleasurable cooking experiences: this is what Willi Bruckbauer, developer and founder of BORA, is promising with the latest new products. 2 BORA MAGAZINE

EDITORIAL The revolution continues! BORA is famous for questioning the status quo. I started doing this with regard to kitchen design 25 years ago when working as a joiner, as I wanted to help my customers create their dream kitchens and, above all, stunning living spaces. At the time, I developed an alternative to the aesthetically dubious extractor hood and the popularity of this has constantly grown over the years. Today, our customers can choose their favourite designs or functions from a broad range of BORA cooktop extractor systems in an array of sizes and with different combinations of gas, electric and grill cooktops, all tailored to their lifestyle and cooking preferences. What they are all guaranteed to choose is an original product. From BORA. We have always questioned the norm in everything we do. Looking at kitchens and all of their components from unusual perspectives, questioning the way things work and not accepting the seemingly given are all inherent parts of our company DNA. And we don’t do this as an end in itself, but always under consideration of our customers’ wishes. In doing so, wonderful and exciting ideas are born, many of which are later discarded, some of which are developed further and a precious few of which start to shine brightly. One of these very special projects started as a result of recurrent retail partner enquiries about a steam oven. An original from BORA, please. As we are passionate about steam, the idea didn’t seem too far-fetched. But the market already had steam ovens. As a kitchen revolutionary, we therefore took it upon ourselves to completely rethink the concept of an ‘oven’. With many of its functions based on those found in a professional kitchen, the BORA X BO offers professional performance for homes. Combined with the outstanding design quality and simple operation that have always characterised BORA, this mindset even led to the creation of a brand new category: the flex oven. The BORA X BO is a combination of an oven, steamer and extractor with practical professional functions and an ingenious self-cleaning feature. It’s revolutionarily new, completely unique and yet another original solution from BORA. Incidentally, with regard to the cooktop extractor systems, our Pure family has gained another new member. We specially designed the BORA S Pure for all kitchens where space is of the essence. Thanks to an ingenious idea from our engineers, our latest cooktop with integrated extractor has been designed with highly desirable dimensions. We’d love to show you more. Visit our retail partners to experience the excitement of our BORA originals for yourself! Willi Bruckbauer Check out the joys of cooking with others in our video and experience them live at home. BORA MAGAZINE 3

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