Willi Bruckbauer looks to the future with optimism – a future in which BORA will set further new standards with numerous innovations. 2 BORA MAGAZINE
EDITORIAL Welcome to the world of BORA! Whenever – and wherever in the world – I meet enthusiastic BORA fans, I think: it was the right thing to do! We made a good decision over a decade ago when we paved the way for the revolution in the kitchen world with our first prototype. It was a gamble, but it has paid off: we wanted to make kitchens more attractive, and if you listen to the enthusiastic users of our extractors, we have succeeded in doing just that. They praise the functionality, quality and aesthetics. These are the things that more and more people are appreciating as an alternative to traditional hoods. And no, your eyes didn’t deceive you... I just referred to BORA fans. And it’s a term that I use in all seriousness as the enthusiasm that people show when they talk to me and give me feedback – and that incentivises me to continue our work – is simply incredible. The way in which our brand can captivate consumers from the most different parts of the world is truly fascinating. Many of these are people who simply want to make their kitchen a more attractive living space. They include British food stylist and author Anna Jones, whose vegetarian cookbooks are international bestsellers, and Stanley Tucci, American actor with a home in London (including BORA Professional). Peter Sagan too, cycling star from the BORA – hansgrohe team, who talks about his passion for cooking in an interview on page 74. The world of BORA is becoming ever more international. Our idea is coming to fruition and we would like to thank our fans for that. They drive us on to work on innovation after innovation, such as our modular system Professional 3.0 – the ultimate solution for the highest standards with regard to design language, materials and technology. This will be presented to you on page 14. What’s more, it is available with a Tepan stainless steel grill, a cooking method that is becoming more and more popular and the reason why we have published the big BORA Tepan book “Indoor Barbecue”. Alongside an information section, five selected chefs reveal their best recipes that will enable you to conjure up exquisite healthy and versatile dishes on the grill all year round. More about that on page 60. Have we made your mouth water? Then take a leaf through the magazine and perhaps you’ll be persuaded by our promise of more joy in the kitchen. Every day. Yours, Willi Bruckbauer BORA MAGAZINE 3
PRODUCT BORA SYSTEM 52 BORA MAGAZIN
PRODUCT BORA SYSTEM But the practic
PRODUCT BORA SYSTEM Exhaust air or
PRODUCT BORA WARRANTY BORA warranty
Barbecuing in the kitchen? A dream
RECIPES EXPERIENCE Whisk the spelt
RECIPES EXPERIENCE To make the spag
PROFILE EXPERIENCE HOLLYWOOD at the
Left: Tucci plays the friendly art
“The highlight for me was getting
Text MARTIN FRAAS Photo SAM PARKER
“Whether I win or lose a race, in
AWARDS / IMPRINT BORA awards BORA s
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BORA Vertriebs GmbH & Co KG
Innstraße 1
A-6342 Niederndorf
Tel: +43 5373/622 50-0
Fax: +43 5373/622 50-90
mail@bora.com
Geschäftsführer: Willi Bruckbauer
Steuernummer: 166/4115
Ust-IdNr: ATU67323933
Firmenbuch-Nr: FN 381333i
Inhaltlich verantwortlich: Willi Bruckbauer