vor 1 Jahr

BORA Magazine 01|2020 – English

BORA Magazine is published in 12 languages. It invites the reader to learn more about the BORA products and discover fascinating stories behind the brand.

Above: Healthy eating is

Above: Healthy eating is important to Peggy Gou despite a full schedule, jet-set life and performances until the early hours. Right: Brand ambassador, influencer and fashion label owner. Yet the South Korean’s great passion is for music. jet-set global lifestyle. The multi-talented DJ takes a quick shot of ginger and it’s time to get started. We naturally get the chance to photograph her with her new BORA Pure. She finds it fun. She’s characterised by speed, precision, impatience and an alert intellect. “I’ve got a swift mind”, she summarises, adding: “incidentally, BORA is also a Korean forename.” Peggy Gou, with her surprisingly deep voice, moves around in front of the camera with divalike ease, whirling around the set during the BORA photo shoot as though the most natural thing in the world. Make-up? She does her own. Hair? Can someone perhaps lend her a bobble? During the interview, she radiates a vibrant blend of cosmopolitan elegance and Asian power speed. All enriched with well-mannered politeness. This makes her seem different to the others who play in the Berghain or at Coachella. Is that her special draw? One thing is clear: she has mastered the art of staging. The music is her stage. When she mixes her vocals with the beats, she does so in Korean. “I tried it in various languages: English, French, Italian. Because I can’t hear what my language is like to other people’s ears. But it didn’t sound right. So I stick to my mother tongue. I’m Korean.” Being different seems to have given her 62 BORA MAGAZINE

PROFILE EXPERIENCE career a boost. “If you ask what music means to me, it’s like you asking what love means to me. It’s not a rational thing.” Peggy moves through life, through the night, with passion. What’s it like to be so successful at just 29 years of age? Peggy is quick; her answer comes promptly: “My parents sent me to England from Korea because I wasn’t doing well at school. I studied fashion in London and at some point played for the first time. Music is my passion. It’s a feeling.” And the way she says it, even swears it, there is no doubt. Her success had to come through music. However, she clearly denies this: “I’ve far from achieved everything I want to. I’m ambitious and haven’t even done the half of what I’ve got planned. So I wouldn’t call it success. Rather, I’m on the right track.” Somewhat of an understatement. Her recipe: “Don’t do anything you don’t love and create things that surprise you!” The cosmopolitan DJ has now chosen Berlin as her new home. She has furnished an apartment in the Mitte district with BORA Pure in her kitchen: “I’ve a passion for the extraordinary.” And an eye for design and individuality, as is clearly reflected here. Although she freely admits that she does not cook very often: “I like using delivery services. But I want to get into cooking. I love BORA: the design! And the high quality. In Korea, we have less wood in our kitchens. They are more colourful.” The first thing to be served up here is Korean: rice cakes with a kick of course! But the kitchen is still a place for socialising too: “I can’t wait to get together with lots of people to cook here.” That doesn’t mean that diet isn’t Photo: Jake Davis/hungryvisuals BORA MAGAZINE 63


© Copyright 2018 BORA Vertriebs GmbH & Co KG