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BORA Magazine 01|2019 – English

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  • Stainless
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BORA Magazine is published in 12 languages. It invites the reader to learn more about the BORA products and discover fascinating stories behind the brand.

EXPERIENCE

EXPERIENCE BORA REVOLUTION TOUR The Revolution Truck stopped off at the most beautiful hotspots in selected cities and changed the perspective with unusual angles and innovative BORA technology. Off on tour went a truck and a glass shipping container specially transformed for use on location. Designed in a simple, industrial style, it brought together a cooktop, dining area and function room in a cosy, but efficiently used 20 square metres. The concept behind this spectacular, unique tour: to turn the latest BORA technology into a hands-on experience and to do this with a breathtaking panoramic view at the dizzying height of 30 metres. A combination of a live show, gondola ride and exquisite dinner with friends, so to speak. What started in 2017 as a series of service events soon aroused interest on an international scale, attracting a lot of attention and onlookers. Even in the second year of the tour, the glass cube created a stir in many places. Crowds of people gathered time and again around the BORA truck, which became a popular subject for photos taken by participants and passers-by. It’s not surprising, as aside from the breathtaking backdrops and the unusual idea behind the concept, the measurements in themselves are pretty amazing. Weighing 40 tonnes and at 19 metres long it has room for 16 people and a fully-equipped high-tech kitchen with three BORA systems: all of this 30 metres above the ground. The glass cube was raised up dozens of times, Above: At the height of summer the BORA container rose into the air in Copenhagen, where it was suspended 30 metres above the Øresund in Nordhavn. 112 BORA MAGAZINE

Left: Even high above the ground, true top chefs aren’t fazed meanwhile, the guests only had eyes for the spectacular views. Below: A view that otherwise only ski jumpers can enjoy was offered to visitors in Innsbruck. The BORA glass container was suspended overlooking the famous Bergisel ski jump. 300 days, 10 countries, 23 stops. The BORA Revolution Tour 2018 travelled right across Europe from Lisbon to Dublin.

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