EDITORIAL BORA More than cooking. Whatever our age, nationality, gender and ability, each and every one of us loves enjoying food. Eating and cooking are elementary; they are about both energy and experiences – and more than just physical acts. When eating, we reflect on ourselves. On the world. On nature. On people. Eating is a concept. A personal matter and an expression of creativity. Eating is the culmination of planning, preparation, enjoyment and storage. Individual experiences and memories are merged together and we celebrate shared moments. We have been transforming kitchens from functional rooms to genuine living spaces since 2007. Through innovative products and services that simplify cooking and promote a healthy lifestyle. We have made it our aim to offer holistic solutions that help people achieve better cooking results and create extraordinary experiences. To make this a reality, we inherently challenge the status quo. In launching the new BORA X Pure, we are presenting a visually and technically enhanced successor to one of our most popular cooktop extractor systems from previous years. State-of-the-art technology meets highly effective vapour extraction and supportive Assist functions together with the optional design feature of beautifully eye-catching matt glass ceramic cooktops. The new BORA Cool Combi XL refrigerator-freezer boasts an even greater capacity for food storage and a completely revamped odour filter. With the self-cleaning BORA Sink, we are further expanding our remit within the kitchen as a living space. The elegant ensemble comprising a basin and a tap simplifies the process of cleaning the sink in an unprecedented manner. The BORA JOY app allows you to conveniently control the automatic programmes on the BORA X BO as well as Assist functions and recipes when cooking with the BORA X Pure, gives you step-by-step support when cooking and offers you a wealth of inspiration every day when choosing your meals. Share our joy of cooking and spending time with others and experience BORA first hand at a retail partner near you or at one of our numerous events. We transform kitchens from functional rooms to genuine living spaces. Through innovative products and services that simplify cooking and promote a healthy lifestyle. Yours, Willi Bruckbauer Check out the joys of cooking with others in our video – and experience them live at home. BORA MAGAZINE 3
