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BORA Magazine 01|2021 – English

BORA Magazine is published in 12 languages. It invites the reader to learn more about the BORA products and discover fascinating stories behind the brand.

Willi Bruckbauer looks

Willi Bruckbauer looks to the future with optimism a future in which BORA will set further new standards with numerous innovations. 2 BORA MAGAZINE

EDITORIAL Welcome to the world of BORA! Whenever and wherever in the world I meet enthusiastic BORA fans, I think: it was the right thing to do! We made a good decision over a decade ago when we paved the way for the revolution in the kitchen world with our first prototype. It was a gamble, but it has paid off: we wanted to make kitchens more attractive, and if you listen to the enthusiastic users of our extractors, we have succeeded in doing just that. They praise the functionality, quality and aesthetics. These are the things that more and more people are appreciating as an alternative to traditional hoods. And no, your eyes didn’t deceive you... I just referred to BORA fans. And it’s a term that I use in all seriousness as the enthusiasm that people show when they talk to me and give me feedback and that incentivises me to continue our work is simply incredible. The way in which our brand can captivate consumers from the most different parts of the world is truly fascinating. Many of these are people who simply want to make their kitchen a more attractive living space. They include British food stylist and author Anna Jones, whose vegetarian cookbooks are international bestsellers, and Stanley Tucci, American actor with a home in London (including BORA Professional). Peter Sagan too, cycling star from the BORA hansgrohe team, who talks about his passion for cooking in an interview on page 74. The world of BORA is becoming ever more international. Our idea is coming to fruition and we would like to thank our fans for that. They drive us on to work on innovation after innovation, such as our modular system Professional 3.0 the ultimate solution for the highest standards with regard to design language, materials and technology. This will be presented to you on page 14. What’s more, it is available with a Tepan stainless steel grill, a cooking method that is becoming more and more popular and the reason why we have published the big BORA Tepan book “Indoor Barbecue”. Alongside an information section, five selected chefs reveal their best recipes that will enable you to conjure up exquisite healthy and versatile dishes on the grill all year round. More about that on page 60. Have we made your mouth water? Then take a leaf through the magazine and perhaps you’ll be persuaded by our promise of more joy in the kitchen. Every day. Yours, Willi Bruckbauer BORA MAGAZINE 3

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