CONTENTS BORA products THE BORA PRINCIPLE 6 Innovation not imitation. We develop new ideas that improve lives. BORA ADVANTAGES 8 Based on innovative ideas, we provide effective solutions that are carefully thought out. OUR ANSWERS TO YOUR QUESTIONS 12 The most frequently asked questions about BORA. 8 30 BORA PROFESSIONAL 2.0 14 Functional aesthetics, innovative effectiveness, extra-deep dimensions and best performance – winner of the 2017 Red Dot award. BORA CLASSIC 2.0 22 The evolved version of the well-established, award-winning Classic system. Marked by a purist and highly aesthetic appearance. BORA X PURE 30 The system is setting new standards. It combines maximum functionality with a distinctive design. BORA PURE 38 A class of its own – a combination of minimalist design and state-of-the-art technology. BORA BASIC 46 The revolution: cooktop and extractor in a single product, suitable for any kitchen. 14
BORA system INTERVIEW 52 BORA founder Willi Bruckbauer on the idea, the system and what makes it so successful. BORA SYSTEM 56 With elements that can be used universally, the BORA system offers optimum performance down to the finest details. BORA WARRANTY 58 As proof of our confidence in our products, we offer all customers an extended warranty – regardless of which system they have chosen. 58 ANNA JONES 70 An interview with the author and food stylist on cooking trends and the importance of seasonal cuisine. PETER SAGAN 74 The 30-year-old has very special plans for the new season – an interview with the rock star of the cycling world. EDITORIAL 2 BORA AWARDS 78 IMPRINT 78 60 Photos: Anna Rose, Gerhard Kassner BORA experience RESPECT, PEGGY! 60 An interview with the South Korean DJ Peggy Gou on success, music and design. HOLLYWOOD AT THE HOB 66 The celebrated actor Stanley Tucci is also a passionate amateur chef and cookbook author. 66 BORA MAGAZINE 5
PRODUCT BORA SYSTEM exhaust channel
BORA SYSTEM PRODUCT Recirculation s
EXPERIENCE PROFILE RESPECT, Peggy!
PROFILE EXPERIENCE career a boost.
PROFILE EXPERIENCE “Incidentally,
PROFILE EXPERIENCE HOLLYWOOD at the
Left: Tucci plays the friendly art
“The highlight for me was getting
Text MARTIN FRAAS Photo SAM PARKER
“Whether I win or lose a race, in
AWARDS / IMPRINT BORA awards BORA s
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